Gucci’s New Instagram Campaign

02·12·15

Gucci have launched a new Instagram campaign that feels a little like an online art exhibition – made up of 28 emerging digital artists, they’ve tagged it #GucciGram.

Gucci Creative Director, Alessandro Michele has said “creativity is often born and finds its voice in digital media” and hand picked all the artists involved, who include Kalen Holloman and Ed Fornieles. We can’t wait to see it all unfold – for now, here’s a taste.

The digital and social aspects of this campaign are fantastic. Tapping into a new age audience who spend a lot of time on social can be difficult, but in our books they have nailed it.

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