Breathtaking Convent Garden installation

31·08·15

Our Creative team are inspired by different things that we see within art, architecture, design and everyday life. Our new campaign is just around the corner and this Convent Garden installation has us thinking…

As part of his ongoing “Invasions” series, French artist Charles Pétillon has filled the 19th-century Market Building in London’s Convent Garden with 100,000 white balloons. The installation is entitled Heartbeat and is huge – it measures 54 metres in length and 12 metres in width. Everything held in place by the market’s pitched roof and supporting arches; needless to say the result is breathtaking.

Installation art is a favourite of ours, as it demands attention and creates a beautiful work of art that people can interact with.