The 2016 Pirelli calendar unveiled

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We were so excited when we heard about this Pirelli project, we have been on the edge of our seats with anticipation. Today it has been unveiled and as we imagined, it is stunning.

Pirelli announced in September that they’d be doing something a little different with their 2016 calendar. He said no to supermodels (for the first time in 50 years) and yes to some truly remarkable women.

Iconic photographer Annie Leibovitz shot 13 of the world’s most influential women. Amoung these women were Serena Williams, Rookie founder and editor Tavi Gevinson, Patti Smith and Yoko Ono. All of the women were aged between 19 and 82. Dazed magazine said “the new direction for the Pirelli calendar signals a much-needed shift in global attitudes towards women, particularly when it comes to ‘beauty’”. Patti Smith, who was also shot for the series, reiterates is important to see beauty as both on the inside and out. Previously the calendar had featured the faces of some of the world’s biggest supermodels, including Gigi Hadid. We can’t get enough of this new direction.

So great, so relevant, so important. We love it!