Servilles’ four luxury salons each host the finest talent in the hairdressing industry and work with only the best hair care products to create the award winning customer experience they are renowned for.
Spring/Summer Campaign 2016/17 – RAW
Servilles is proud to introduce its newest Spring/Summer 2016/17 campaign, RAW. RAW is all about exposing the beautiful side of punk. The campaign combines soft and natural beauty, with a raw touch of punk. RAW is a collaboration between Servilles and 5x Australian Hairdresser of the Year, Frank Apostolopoulos, and is photographed by Australian Photographer of the Year, Andrew O’Toole.
Frank’s involvement in the campaign bought with it a raw and edgy feeling, and with his creative techniques he introduced the touch of punk, which can be seen throughout the campaign. Andrew’s eye for detail ensured that both the natural and punk themes were exposed, and worked in harmony, without losing its effortless beauty.
RAW is a collection of images that work together to expose natural and raw beauty, with an unexpected touch of punk.
Hair: Servilles Creative team led by Frank Apostolopoulos
Photographer: Andrew O’Toole
Styling: Victoria Harvey
Makeup: Jamila Serville assisted by Louise Harford
Models: Libby, Simone, Charlee, Leah and Meighan